A Partnership Defined by Consistency - LG and Abans Appoint Pathum Nissanka as Brand Ambassador .

 Prees Conference 31st December 2025 @ 10.15am at the The Emerald , The Courtyard by Marriott , Colombo 2 , Sri Lanka .

A Partnership Defined by Consistency - LG and Abans Appoint

Pathum Nissanka as Brand Ambassador -   LG Electronics (LG), together with its national

distributor Abans, announces the appointment of Sri Lankan international cricketer

Pathum Nissanka as its official brand ambassador. The partnership brings

together two names synonymous with consistency, performance, and trustLO, a

global leader in home appliances and electronics, and Nissanka, one of Sri

Lanka's most accomplished contemporary cricketers

The colaboration was officially unveled at a ceremonial event held at Courtyard

by Marriott on 31 December 2025. Through this partnership, Pathum Nissanka wil

represent LG's global brand promise, "Lite's Good," serving as a symbol ot

reliability, excelence, and optimism for Sri Lankan consumers.

Pathum Nissanka has distinguished himself through unwavering consistency and

determination at the highest level of international cricket. His achievements

include scoring a century on his Test debut and making history as the first Si

Lankan to record an ODl double century in February 2024. His career has been

further marked by strong World Cup performances, high ICC rankings, and

accolades such as Player of the Match at the 2025 Asia Cup, establishing him as a

benchmark of excellence and discipline.

"Consistency, discipline, and trust are values that have shaped my journey as a

cricketer, and they are values that I deeply believe in. LG is a brand that has

earned the confidence of Sri Lankan families over generations through its

reliability, as well as innovative technologies that makes living easier. I am proud

to be associated with LG and Abans, and I look forward to representing a brand

that truly lives its promise of Life's Good by improving everyday life for people

across the country" the cricket star Pathum Nissanka stated.

For decades, LG hame appliances and electronics, made available to Sri Lankan

households through Abans, have earned the trustof consumers nationwide.

Recognised as the Most Loved Home Appliances Brand by LMD Magazine in

2024, LG continues to be defined by quality, relablity, and innovation--values

that align seamlessly with Nissanka's personal and professional journey. LG's

advanced technolog ies, including ThinQ smart solutions, have further

strengthened its relevance in modern Sri Lankan homes by enabling smarter,

safer, and more energy-efficient living. These innovations simplify daily routines

whle offering greater convenience, peace of mind, and sustainability.

"At LG, we believe true innovation is defined by consistency, reliability, and a

genuine commitment to improving lives. Pathum Nissanka's journey reflects these

very values. His discipline, resilience, and excellence on the world stage make

him a natural ambassador for our brand. Through this partnership, we afe Poith

reintorCe LG's promise of 'Life's Good' to households across Sri Lanka." Said ket

Chung, Managing Director of LG Electronics, Sri Lankan office.

Abans has played a vital role in shaping Sri Lanka's home electronics landscape,

ensuring nationwide access to LG's innovative product portfolio. With over 4OO

ShowrOoms across the island and a robust after-sales service infrastructure,

Abans Continues to support customers bevond the point of purchase, catering to

o0n urban and rural communities with a deep understanding of local needS.

Abans has always remained consistent in what it has offered to Sri Lankans:

quality, reliability, and long-term value. Our partnership with LG spans across

decades and is built on mutual trust. Appointina Pathum Nissanka as LG's brand

ambassador perfectly reflects these values; his dedication, integrity, ana

pertormance mirrors what LG and Abans stand for. and how Abans always Strives

to lift LG above all. Together, we are proud to continue enhancing Sri Lankan

homes with world-class technology and service," the Chief Marketing Officer oT

Abans, Dr. Chathura Jayawardena noted.

Looking ahead, LG and Abans remain committed to introducing smarter,

environmentally responsible, and future-ready home solutions that respond to

evolving consumer expectations. This shared vision continues to redefine modern

living in Sri Lanka, reinforcing a legacy built on innovation and trust.

Together, LG, Abans, and Pathum Nissanka embark on a shared journey defined

by consistency, excellence, and a commitment to inspiring and serving Sri Lanka.

## #

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully owned subsidiary of

LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG

Electron ics Singapore operates three business units locally - Media Entertainment Solútion,

Home Appliance Solution and Air Solution. For more information, please

visit www.lg.com/sg.

About Abans PLC

Founded in 1968, the Abans Group brings over five decades of experience and credibility

to the Sri Lankan market. Today, it stands as a diversified conglomerate with over 10,000

employees and more than 400 showrooms islandwide, widely recognised for

empowering lives and modernising households by bringing leading global brands closer

to consumers.